Bloom has four plans: Basic (free), Starter, Pro, and Team. Compare and upgrade from Settings → Plan, and see usage under Settings → Usage. Public pricing lives on bloom.site/pricing.
Plans at a glance
- Basic — Free. For trying Bloom. 10 boards, 5 GB storage per member, and 60 text-to-saves per month.
- Starter — $7/mo per seat ($5/mo billed annually). Unlimited boards and unlimited text-to-saves, iMessage support, 25 GB storage per member.
- Pro — $18/mo per seat ($15/mo billed annually). Adds the Research Agent, 500 GB storage per member, 15 members and 125 guests.
- Team — $35/mo per seat ($30/mo billed annually). Unlimited members, 1 TB storage per member, unlimited AI indexing. Built for agency, studio, and brand teams.
Limits by category
| Basic | Starter | Pro | Team | |
|---|---|---|---|---|
| Boards | 10 | Unlimited | Unlimited | Unlimited |
| Storage / member | 5 GB | 25 GB | 500 GB | 1 TB |
| Indexed items | 500 | 2,500 | Unlimited | Unlimited |
| Deletion recovery | 7 days | 14 | 30 | 60 |
| Members | 2 | 5 | 15 | Unlimited |
| Guests | 10 | 50 | 125 | 250 |
| Text to save / mo | 60 | Unlimited | Unlimited | Unlimited |
| iMessage | — | Yes | Yes | Yes |
| Group chats | 0 | 2 | 5 | 25 |
| Research Agent | — | — | Yes | Yes |
| Remove Bloom branding | — | — | Yes | Yes |
GIF Maker — 3 GIF projects on Basic and Starter; unlimited on Pro and Team.
Text to save — WhatsApp and SMS on every plan. iMessage requires Starter or above.
What happens when you hit a limit
Bloom tells you in context rather than failing silently:
- Hitting the board limit opens the plan picker (the 10-board cap on Basic). This applies wherever boards get created — including imports.
- When storage is full, uploads are blocked until you free space or upgrade.
- When Creative Memory is at its cap (Basic and Starter), new saves still work, but they aren't indexed for AI search.
- When you've used your text-to-saves on Basic, Bloom lets you know by message, and Usage shows an upgrade prompt.
Trials
The Research Agent offers a 7-day Pro trial — no charge to start, and it unlocks the full Pro plan during the trial.
For upgrades, downgrades, and billing, see Managing your subscription or the FAQ.