Decks are how ideas leave Bloom looking finished. Today, building a deck means briefing a creative agent — you set the direction; the agent researches, pulls frames, writes, and lays out pages from your library and boards.
Nike ACG — Treatment
The Audio-Visual Guide
1. Title
2. Overview
3. The Big Idea
New technology explained through the language of old technology.
4. New Way of Working
Nike
Story
The entire series is framed through a 1970s educational-film aesthetic.
It should feel practical, playful, and distinctly nostalgic — like a retro instruction manual brought to life, where clarity and utility are elevated by graphic confidence, pacing, and a strong visual point of view.
The audio visual guide to bloom
5. Story
6. The World
Helpful, never corporate
7. The Tone
8. The Host
How to make a GIF
9. Title System
Episode Format
10. Episode Format
Product
11. Product
12. Graphics
13. Camera + Image
14. Material + Texture
15. Pacing
16. Sound
17. A System That Scales
18. Closing
What a deck is for
Use a deck when a board isn't enough:
- A director's treatment with writing and frames
- A pitch that has to stand on its own in a room
- A leave-behind that shouldn't look like a moodboard link
Boards stay the working canvas. Decks are the designed output. You can still share a board as a presentation when the board is the artifact.
Building with an agent
Brief the agent the way you'd brief a collaborator: the job, the mood, the constraints, and the board or references that are already right. "A 12-page fashion-film treatment, muted grade, handheld, using last year's board plus new research" beats a single keyword.
The agent drafts pages from your library — then you review and refine. This is the same motion as the rest of Bloom: you don't switch to a separate deck tool and lose the library.
Sharing
Present the deck in Bloom, export when you need a file, or send a presentation link for a board that sits behind it. Viewer permissions still apply to board presentation links — see Viewer permissions.
Good to know: Decks work best when the library is already in good shape. A deck agent can't invent your company's work; it can only arrange what you've saved.