References tell you what something should look like. Ideas are where you write down why. They're collaborative rich-text documents that live in your workspace, right alongside your boards and library — so your thinking stays next to the work it's about.
What Ideas are for
Use an idea anywhere you'd otherwise open a separate doc:
- Treatments — write the director's treatment next to the boards it draws from.
- Notes — capture feedback, meeting notes, or a running log for a project.
- Project thinking — early concepts, open questions, the reasoning behind a direction.
The point is that the writing and the references live in one place. No more "the deck is in one tool, the moodboard in another, the notes in a third."
Real-time collaboration
Ideas are built for working together. Multiple people can edit the same idea at once, and you can see who's in the document with you. Edits show up live — no refreshing, no version-passing. Anyone in your workspace can jump in; see Members & guests for how access works.
Linking boards and references
You can link boards and references directly into an idea. That's what makes a treatment written in Bloom different from one written anywhere else: when you reference "the opening sequence board," it's right there, not a screenshot pasted from somewhere else. Update the board, and the idea points at the current version.
Where to find them
Ideas live in your workspace alongside your boards and library. Create one when a project needs words, not just images — and keep it next to the boards it belongs with. See Workspaces for how everything is organized.
Good to know: A common pattern is one idea per project: treatment at the top, running notes below, with the project's boards linked throughout. Everyone on the project works from the same document.