Creative Intelligence is the umbrella for everything AI does in Bloom: searching your library by describing what you remember, summarizing references, and running agents that research on your behalf. It's built on one foundation — Creative Memory.
Creative Memory
Creative Memory is Bloom's index of your references. Every time you save something, Bloom indexes it automatically in the background — no setup, no button to press. That index is what makes your library searchable by subject, mood, color, or style instead of exact titles.
Each plan includes a Creative Memory allowance: 500 references (Basic), 2,500 (Starter), and unlimited indexing on Pro and Team. On Basic and Starter, when you reach your cap, saves still work — nothing is lost — but new references aren't indexed for AI search, and Bloom shows an upgrade prompt.
AI search
Once a reference is indexed, you can find it by describing it: "warm kitchen scene with natural light" or "grainy black-and-white portraits." No tags, no folders required. See Search your library for how to get the most out of it.
Summarization
Bloom can summarize your references with AI — useful when you've saved a long link or a dense piece of work and want the gist without leaving your library.
Agents
Creative Agents take Creative Intelligence beyond search: they research, find media, build boards, build decks, and pull GIFs and stills. The Research Agent is the deep-dive on the open web — available on Pro and Team, with a 7-day free Pro trial.
AI usage limits
Chat and agent turns count toward a per-plan AI usage limit: 300 (Basic), 1,500 (Starter), 3,000 (Pro), or 15,000 (Team). You can see where you stand under Settings → Usage.
Good to know: Creative Memory and AI usage are separate meters. Creative Memory counts how many references are indexed for search; AI usage counts chat and agent turns.
For a full breakdown of what each plan includes, see Plans & limits.